OUR STORY BEGINS IN THE ARTISTIC
"HEART OF THE WORLD - PARIS"
OUR STORY
Origin
Our founder, Eloise Moreau, was captivated from an early age by the shimmering legacy of artisanship found in the city's timeless boutiques. These places, sparkling through the ages, ignited her passion for designs and the craft of fine jewellery. Eloise later honed her skills at a renowned Paris Design Institute.
Study
However, as she delved deeper into the traditional diamond industry, she recognized the significant environmental impact of conventional mining and the hardship it brings. Her learnings from science were built upon by a commitment to sustainability and an unwavering pursuit of beauty. Eloise resolved to forge a new path.
Development
She believed that even lab-created diamonds could, through exquisite craftsmanship and unique design, express unparalleled charm and value.
